Nord West Ropes had a functional website built on a generic CMS template — cluttered header with three phone numbers, a ticker announcement bar, and no clear visual identity. Products were displayed as flat catalog cards with clipart thumbnails. The only call to action was a single "К товарам" button. Nothing on the page communicated why a buyer should stay, contact, or trust the company.
Complete redesign from scratch: new information architecture with dropdown product categories, a clean hero section with the "С нами Вы поднимете Всё." positioning line, AI-generated branded imagery for each product line, structured catalog tiles with icons, and an "Есть техническая задача?" CTA block. Development was AI-assisted to accelerate delivery.
A live B2B website that positions Nord West Ropes as a credible industrial supplier. Product range is understood above the fold. Two enquiry paths — catalogue download and engineer consultation — replace the single dead-end button. The site accepted its first enquiries on launch day and is live at nordwestropes.com.
Drag the handle to compare. The homepage hero — same viewport, two eras.
Before
After
Before
Three phone numbers, a ticker and a cart — before a single word about what the company sells.
Multiple phones create noise, not credibility.
"Подробнее" — the only button. No quote, no consultation, no contact path.
Several blocks for the same category — create noise, don't help buyers choose.
After
Product categories in dropdowns. "С 2000 года" — experience visible without scrolling.
"С нами Вы поднимете Всё." — large and clear. Cleaner header, more breathing room.
"View catalogue" and "Ask an engineer" — two routes for buyers at different decision stages.
Call and chat buttons in view — reduce friction for B2B buyers.
Old: a pun for a slogan. New: product type and audience visible in 2 seconds.
8-item flat nav replaced by category-based dropdowns. 3 phones collapsed into one expandable bar.
Single dead-end button replaced by catalogue, consultation form and floating call/chat shortcuts.
Colour system, typography and layout built from scratch — consistent across hero, catalog, trust and footer.
Classic SEO
What search engines
needed to index the site
AI Discovery
What LLMs need
to cite and recommend
Custom brand
identity built from scratch — colour, type and layout language, no template
Above the fold
product, company and contact paths all visible without scrolling
Live today
deployed to production, accepting enquiries at nordwestropes.com
"We've been working with Lada for over a year now — several projects done, and we're still going. The original ask was straightforward: modern visual content for our sales team, something that would actually hold up in client meetings. We got more than we bargained for: the quality went up, and production costs came down.
What I appreciate most is that she doesn't just 'make things look good.' She understands how it fits into the business, stays on top of deadlines, and actually pays attention to the details. The way she combines technical skills with creative thinking is something I don't come across often. I'd recommend her without hesitation."
Need a website that explains what you actually sell?
Get in touch
