Nord West Ropes had a functional website built on a generic CMS template — cluttered header with three phone numbers, a ticker announcement bar, and no clear visual identity. Products were displayed as flat catalog cards with clipart thumbnails. The only call to action was a single "К товарам" button. Nothing on the page communicated why a buyer should stay, contact, or trust the company.
Complete redesign from scratch: new information architecture with dropdown product categories, a clean hero section with the "С нами Вы поднимете Всё." positioning line, AI-generated branded imagery for each product line, structured catalog tiles with icons, and an "Есть техническая задача?" CTA block. Development was AI-assisted to accelerate delivery.
A live B2B website that positions Nord West Ropes as a credible industrial supplier. Product range is understood above the fold. Two enquiry paths — catalogue download and engineer consultation — replace the single dead-end button. The site accepted its first enquiries on launch day and is live at nordwestropes.com.
Drag the handle to compare. The homepage hero — same viewport, two eras.
Before
After
Before
Three phone numbers, a ticker and a cart — before a single word about what the company sells.
Multiple phones create noise, not credibility.
"Подробнее" — the only button. No quote, no consultation, no contact path.
Several blocks for the same category — create noise, don't help buyers choose.
After
Product categories in dropdowns. "С 2000 года" — experience visible without scrolling.
"С нами Вы поднимете Всё." — large and clear. Cleaner header, more breathing room.
"View catalogue" and "Ask an engineer" — two routes for buyers at different decision stages.
Call and chat buttons in view — reduce friction for B2B buyers.
Old: a pun for a slogan. New: product type and audience visible in 2 seconds.
8-item flat nav replaced by category-based dropdowns. 3 phones collapsed into one expandable bar.
Single dead-end button replaced by catalogue, consultation form and floating call/chat shortcuts.
Colour system, typography and layout built from scratch — consistent across hero, catalog, trust and footer.
Classic SEO
What search engines
needed to index the site
AI Discovery
What LLMs need
to cite and recommend
Custom brand
identity built from scratch — colour, type and layout language, no template
Above the fold
product, company and contact paths all visible without scrolling
Live today
deployed to production, accepting enquiries at nordwestropes.com
"We've worked with Lada for over a year now, several projects so far, and we're carrying on. We started with a simple ask: decent visuals for our sales team, something we wouldn't be embarrassed to show a client in a meeting. The visuals got noticeably better, and we spend less on production.
What I value is that she thinks not only about how it looks but about why the business needs it. She keeps deadlines and doesn't miss the small things. People equally strong on the technical and the creative side are rare in my experience. I recommend her."
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